I’ve been lucky to have been in and around digital marketing for long enough…
Long enough to know that in the online world there is a golden rule, and that is Content is King!
If you are running a small business in Brisbane and south east Queensland its important that you are marketing to the correct audience and they can hear you. Once you gain their attention – from there you can start to build a relationship with the consumer.
Let’s chat about Content Marketing…
Content Marketing is simply the art of developing RELEVANT content for your audience to help them make an informed purchasing decision.
Think of it as a soft sell, not a hard sell.
…and how do we do that I hear you ask? Here are 3 key area to develop good Content for your business.
- Brainstorm all the potential things you can talk about in your business, products, common client questions, FAQ’s, How To’s, Behind the Scenes etc
- Start to document these into some form of centralized organisational content structure, with associated images
- Plan and Map Out a timetable or Content Calendar where you can then begin to post these onto your Social Media Channels. All linking back to your website or special offer.
…Want to know more?
Get in touch with me in the form below to discuss in further detail.
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